How this works

This system is designed to help webmasters get traffic to their sites in a easy, cost-effective way. The focus of this system is time/value. This benefits the webmasters in a couple ways:

• More traffic means potentially higher ratings on statistical sites, such as Alexa and SiteRanking
  • Higher statistical ratings mean potentially higher relevance on search engines
• More traffic means more exposures and impressions are made of your site and it's advertisements
• More traffic means better positioning at 'topsite' websites
• More traffic means more potential customers coming through your website

One mistake that many Traffic Exchanges make is telling a webmaster that they will be "flooded with targeted customers, ready to buy".  That is not the primary purpose of a Traffic Exchange.

The primary purpose of a Traffic Exchange is to generate traffic to the website.

That being said, if your target audience is "webmasters working on promoting their websites", then you will probably reach some potential customers.  But even then, do not expect high conversion rates.  Webmaster surfers are all in the same boat: they want more traffic, for higher ratings, for better rankings, to get customers from the larger search engines.

General Concept

You visit other websites through one of our viewer systems and earn credits.  Each credit entitles one of your pages to be shown to someone else.  For those interested in tech-speak, We offer both Manual Surf and No-Click Surfing options.

You are a webmaster, and you want web-surfers to see your website, for all the reasons listed above. Xpress Web Traffic will show your website to other users, at a cost of 1 credit each time your website is shown.  So, as long as you have credits available, your site will be shown to our other Xpress Web Traffic users.

Credits are gained in a couple different ways:

1. When you first join Xpress Web Traffic, you are given some credits.
2. You can choose to surf other sites through one of our display systems.  For every site you visit, you will earn credits
3. We also sell credits, with bulk-discounting available. i.e.: When you buy more credits, you pay less per credit.
4. You can display our referral page.  Each display to a unique user on a given day will earn some credits. 
5. You can also refer other members.  If someone signs up through your referral page, you get credits when they sign up, and a percentage of their credit earnings when they are surfing.
6. If someone you referred purchases something or upgrades their membership, you get some credits from that, as well.
7. We also now offer a Banner Exchange: Place a line of javascript on one or more of your website's pages, and every time that page is viewed, you earn between 0.1 and 0.15 credits, depending on the size of banner you select.

Different earning and referral ratios are available to different 'levels' of membership.  For specifics on how many credits are earned in different ways at each level of membership, see our Membership Levels page in the Pricing section.

Terminology used on Xpress Web Traffic:

Credits - A unit of value.  1 credit allows a member to show one page they wish promoted 1 time.  Credits may be earned through viewing, referrals, or they may be purchased.

Stops or Stations - A page on a web site.  This is what the passenger views  to earn credits.

Pattern Ads - A block of related stops that can be presented in a particular order to passengers.  This allows webmasters to create longer, more attractive, or more meaningful messages to passengers.  [Does anyone remember the old 'Burma Shave' signs?]  This also has a nice side-effect, since it will look to site-statistics systems as though each user is 'clicking through' multiple pages, creating longer visit times.